What does J. C. Penney stand for? What's their unique position in the marketplace?

‘Customers tell us they enjoy shopping with us, always something new, some excitement’ says Myron E. (Mike) Ullman, III, CEO.

In 2011, J.C. Penney did business at least once with over 50% of the families in America. They have enjoyed a 111 year old tradition of being a trusted destination for high quality goods at prices affordable for the American hardworking family. A friendly smile and the golden rule approach to taking care of customers have served for generations all under one flag, J.C. Penney.

While the business climate today is very different and more competitive than it's ever been, the values and principles of J.C. Penney business have not changed. Their business is built around having strong private brand merchandize, high quality, and relevant style at compelling prices.

Brands like Arizona, Worthington, Stafford, St. John's Bay and Xersion have been the core of J.C. Penney's assortments and a reason for frequent business to stores and online. Many customers believe these proprietary and exclusive brands are actually national brands. J.C. Penney has most desired national brand partners and compete head-to-head for the best assortments and presentations. Their most prominent partners include Levi's, Nike, Van Heusen, Carter's, Vanity Fair, Dockers and many others.

With Sephora, the world's leading beauty destination now in 446 of our stores, Liz Claiborne, the most popular women's apparel brand, Liz Claiborne in men's, Mango , the only fast fashion brand in the U.S. department store, Modern Bride in jewelry, Royal Velvet in home, Joe Fresh , Jonathan Adler and many more, there is always something to discover.

Myron E. (Mike) Ullman, III also added, ‘Thousands of customers have told us they are excited that J.C. Penney they love and appreciate us back. They make it clear they want to see us as leader in our community. It's with these things in mind that our team is enthusiastic about having the unique opportunity to restore our Great American icon to its rightful place’.

Second half of 2013:

J.C. Penney is going to continue to drive traffic conversion with occasion specific promotions and the right merchandise. First, they are going to continue to improve their assortments with better balance with private national brands and exclusive brands.

In kids, the Disney shops will open inside J.C. Penny in early October. There will be visible product changes in men's in the same period with important improvements in strong selling Dockers and Hager brands. In addition to St. John's Bay, J.C. Penney is beginning to see strength across several of their private brands including jcp.home, Cooks and Ambrielle.

Second, J.C. Penney is working quickly and forcefully to strengthen their marketing and messaging to restore customer loyalty and excitement. This includes positioning J.C. Penny as a primary destination for Black Friday and Cyber Monday and it's the same momentum throughout the holidays. They are also bringing back tiered J. C. Penney rewards program in order to build customer loyalty and regain the traction that had lost when the company discontinued these successful sales drivers.

J.C. Penney is focusing its efforts on regaining customer loyalty by offering trusted brands, award winning service and the affordability that America's families can depend on.